As an employee for The National Geographic Society, I was tasked with organizing the top explorers in a database for easy categorizing and searching. At the time, the Society was using Salesforce as a corporate CRM and database.
However, it was difficult to quickly filter top explorers and connect them to potential awards, speaking engagements, and grants.
I introduced Airtable, a cloud-based spreadsheet software, to the Explorer Community team. With Airtable, I created a database of the National Geographic’s top explorers and another database of awards and media exposure opportunities.
I was able to link explorers automatically
with the award or opportunity, based on the criteria for an award and media opportunity.
Due to this change, they were able to pull a list of recommended explorers in seconds. The Society took what I created in Airtable and integrated the same process in Salesforce, which is now being used company-wide.